About
Guru philosophy
Present-day Pakistan is home to several ancient cultures, including Mehrgarh, and the Indus civilization at Mohenjo-Daro and Harappa. Over centuries, this land has absorbed the vital energies of Buddhism, Hinduism, and a mystical Islamic tradition. It has served as a crucible to historic trade routes, and as a majestic center to craft in the region. It is this experience of Pakistan that I bring to New York, with the launch of Guru. My products bear witness to a legacy of artisans and their labor, surviving against all duress. So with great pride, and a sense of excellence, I share with you my richly woven heritage. This is the world of Guru.

If any of you have seen the gorgeous ruby ring on Zein’s finger and have lost sleep over the deep green envy it has inflicted upon your heart, do what I did…get one for yourself!!! Zein hand-delivered my very own ruby baby this very afternoon and I have not taken my eyes off it ever since. It’s an investment, but SO worth it. Number 1, it is a hand-crafted, very unique piece. Number 2, Zein is a kick-ass entrepreneur, and we need to support her in that effort. Number 3, you will have this ring forever and Zein promises it brings passionate energy to your life! I will let you know how that works out after tonight!!
Thank you, Zein, for this fantastically fabulous treasure!!!! More, more! xoxoxo Alexis